Pure Valley Black
Premium yearling beef from Victoria’s Goulburn Valley
Pure Valley Black is Australian Wholesale Meats’ premium beef brand, raised at their 1300-head Wyuna feedlot in Victoria’s Goulburn Valley. British-bred Angus, Hereford and Shorthorn yearlings are MSA graded at processing, producing beautifully marbled beef with brilliant white fat and rich flavour — a dependable choice for butchers who demand consistency.
Masters of Superior Meat Since 2001
Pure Valley Black is Australian Wholesale Meats’ premium beef brand, raised and finished in the heart of Victoria’s Goulburn Valley. These British-bred cattle — primarily Angus, Hereford, and Shorthorn — are classified as “Y” milk tooth yearlings and MSA graded at the point of processing.
Grown at AWM’s 1300-head feedlot in Wyuna, just 220 kilometres from Melbourne, the cattle produce carcases dressing between 200–230 kg HSCW — smaller, consistently sized cuts ideal for butcher shops and food service where 300-gram portions are preferred.
The result is beautifully marbled beef with brilliant white fat and a rich, distinctive flavour. Processed weekly by Radford Abattoir in Warragul, Gippsland, and delivered fresh to AWM’s national depot network, Pure Valley Black is a dependable choice for quality, consistency, and taste.
Quality You Can Trust
Every Pure Valley Black carcase is MSA graded and produced exclusively for the domestic Australian market. With 140 head processed every week of the year, AWM provides the consistent, reliable supply that retail butchers depend on. The result is deeply flavoursome beef that customers return for week after week.
AWM Group: Masters of Superior Meat Since 2001
Australian Wholesale Meats has been a trusted name in the Australian meat industry for over two decades. Founded in 2001 by Managing Director David McNally, AWM has grown into one of the country’s largest independently owned stockists of primals, with offices in Brisbane, Sydney, and Melbourne. Through exclusive relationships with Australia’s finest producers, AWM delivers hand-selected, superior wholesale meat daily to foodservice distributors, retail butchers, supermarkets, and hospitality venues nationwide.
What we source
Pryde Butchery sources selected premium beef lines from Pure Valley Black, complementing our grass-fed beef range. Pure Valley Black delivers consistently marbled, flavoursome beef from British-bred yearlings raised in the Goulburn Valley. Every carcass is MSA graded at Radford Abattoir in Gippsland, processed weekly, and delivered fresh to AWM depots nationwide.
